WHAT WE DO

"We don’t think or act like a fashion label, because we’re not one. We do things differently. We like to challenge the status quo and challenge the way things have been done before."

At Variety Hour we want to create those special moments that only art and creativity can. We don’t follow trends, we experiment and try new things - and sometimes we take it way too far. But that’s just part of who we are. We don’t think or act like a fashion label, because we’re not one. We do things differently. We like to challenge the status quo and challenge the way things have been done before. We don’t get our inspiration from WGSN or the latest influencers, but late night colour mixing sessions and the women of the Bauhaus movement.

For us, it's just as much about the creative journey we go on crafting a print as it is the final product our customer takes home. When you see a Variety Hour piece, you know that there are hundreds of hours behind it, and the care and craft that goes into it means it will continue to play a part in your life for a long time to come. Because that’s what artists do. We tell stories. And like with any story, it’s the not knowing what comes next that’s the exciting part.