The prints in this collection are based on the idea of manipulating print through scale, placement and colour. In simpler terms, creating the hero artwork 'Flower Market' and then reworking to make 8 different prints.
This collection will debut 7 brand new cuts from us, designed to bring new levels of sophistication to your summer wardrobe.
When designing this collection I really thought about you, the customer. What you want to wear this summer and what events you might want to feel glam for. Trying to offer choices for all the wonderful scenarios we find ourselves in for the warmer months.
For the long time VH Stan, I thought about different colour stories to mix up our usual offering. I hope you connect with a piece in this collection. Every one considered and thought over and discussed for many months across the design table, from fit to fabrication. Now finally getting to share them with you.
It's a wonderfully weird process that I am still obsessed with all these years later and I hope we have given you a bit of delight and happiness with our new SS23 collection Flower Market.