OUR STORY
Variety Hour is a Melbourne based design studio started by textile designer Cassie Byrnes in 2016 as a way to explore her curiosities in fashion print.
Years later at its core we remain a textile focused studio, exploring the technicalities and craft of print design and using our products as the canvas.
We're a small team of eight, based in our studio on Gertrude Street, Fitzroy.
PRINT TO THE FRONT
All Variety Hour prints are hand painted by Variety Hour's founder Cassie Byrnes, using gouache, inks and markers before being digitised and adapted into artworks, homewares and women's clothing. Garments are designed and cut in universally loved and flattering shapes with print as the focus.
Our prints are inspired by everyday life and in-depth themes as broad as prehistoric Australia to Cassie's home in the tropics. Most importantly they tell a story that is true to us at the time and reflects the world we live in.
All VH prints are designed to bring you original and unique pieces created to last more than just one 'season'.
INSPIRED BY EXPERIENCES, NOT TRENDS
At Variety Hour we want to create those special moments that only art and creativity can. We don’t follow trends, we experiment and try new things - and sometimes we take it way too far. But that’s just part of who we are.
We don’t think or act like a fashion label, because we’re not one. We do things differently. We like to challenge the status quo and challenge the way things have been done before. We don’t get our inspiration from WGSN or the latest influencers, but late night colour mixing sessions and the women of the Bauhaus movement.
For us, it's just as much about the creative journey we go on crafting a print as it is the final product our customer takes home.
When you see a Variety Hour piece, you know that there are hundreds of hours behind it, and the care and craft that goes into it means it will continue to play a part in your life for a long time to come. Because that’s what artists do. We tell stories. And like with any story, it’s the not knowing what comes next that’s the exciting part.