We love designing clothing that boost confidence, makes you comfortable and loving yourself and to create a non judgmental retail space. A goal of ours has been to introduce more diversity of sizes in our products images from launch. This photoshoot was the first step towards this goal.
We decided to hold back our Summer Shirred drop and take photos when we had all the garments ready in the studio, which meant we had all the sizes available. I thought this collection was a great place to start as it was designed to be easy fit and look great on a range of bodies. Then we included some styles from other recent collections to communicate our overall summer offering across a range of sizes.
The vibes were great on the day and I think there was like 12 of us on set at one point! To me this photo really shows you what our vision is for VH and what we hope to do more of in future.