We're not a fashion brand

An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.

Dress your own way

The Flower Market collection is our biggest offering for summer yet. Including 17 new dress styles in a range of prints and cuts, we're spoiling you for choice on the perfect outfit for your next event.

The current cycle of oversupply, constant sales and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.

"Our inspiration doesn’t come from trends, but from genuine moments and feelings that inspire my creative process at different times in my life. My goal is always to share a story with you that is true to me." - Cassie


Our Fitzroy store

Drop into our store and say hello:

155 Gertrude Street, Fitzroy

Monday: CLOSED

Tuesday: CLOSED

Wednesday: 11am–5pm

Thursday: 11am–5pm

Friday: 11am–5pm

Saturday: 10am–5pm

Sunday: 12pm–4pm