Florist

Welcome to Florist, our new Summer 2024 collection. 

Forever my go-to with print design. I love experimenting with floral prints and creating artworks that are wearable and unique. I’ve heard it many times… ‘I don’t wear floral but I will wear a VH floral’ which is always the highest of compliments. As a painter, florals give me a never ending source of inspiration. The colours and the forms and how they interact with each other.

Florist is our final collection for the year, and is arriving across October & November in drops carefully curated by print and colour, each offering a fresh perspective

The Sunflower Drop is first up, and is inspired by the challenge of creating a super-wearable Sunflower print. We adore this flower, but often find it very bold when brought to life through print design. We're bringing a softer perspective with a heady dose of sunshine yellow permeating the collection. A colour that encapsulates the joy of summer. 

We were inspired by the packaging that your local florist might use, the Sunflower print has branded ribbon wrapping the flowers and sunflower signage. The Floral Wrap print inspired by florist paper and the wrapping up a bouquet. 

The collection explores the 2000's florist aesthetic I grew up with, along with visits to small arcade florists and a deep dive into floristry stock imagery online.

What we're most excited about with this collection is sharing some brand new styles with you. There are so many beautiful new cuts that have been designed specifically to hero these prints. Our goal is to create very special pieces to sit in your wardrobe for years to come. We had the best time shooting this collection, teaming up with Petrina Blooms, an incredible backyard florist growing her blooms at her home in Melbourne and leading the way for the new generation of sustainable florist. 

Also we made a hat?! (Definitely the biggest news here).

Shop the Florist collection here.