An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.

The current cycle of oversupply, constant sales and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.

"Our inspiration doesn’t come from trends, but from genuine moments and feelings that inspire my creative process at different times in my life. My goal is always to share a story with you that is true to me."

- Cassie

Read Our Story

VH WORLD: CHELA EDMUNDS

We're incredibly lucky to call Chela Edmunds a friend, and now a neighbour! Chela recently moved her ceramics business Takeawei a hop, skip and a jump away from the Variety Hour store, to 150 Gertrude Street. 

We decided to welcome her the best way we knew how: by throwing a speed flash in her face and making her answer a bunch of questions for us. 

Read more

WE'RE OPEN!

Come visit us at:

155 Gertrude Street,
Fitzroy, VIC

View opening hours