We're not a fashion brand

An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.

The Event Edit

She’s a little bit fancy a little bit extra. Think extra puffy sleeves and attention to the little details like gathering, experimental necklines and lush fabrication.

The current cycle of oversupply, constant sales and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.

"Our inspiration doesn’t come from trends, but from genuine moments and feelings that inspire my creative process at different times in my life. My goal is always to share a story with you that is true to me." - Cassie


Our Fitzroy store

Drop into our store and say hello:

Open 7 days a week for summer!

155 Gertrude Street, Fitzroy

Monday-Friday: 11am–5pm

Saturday: 10am–5pm

Sunday: 12pm–4pm