We're not a fashion brand

An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.

Introducing VH Icons

You spoke, we listened, now it's time to take a journey through our most beloved looks which have had a little refresh, taking them to iconic status.

We'll continue to release more VH Icons so you can always get the styles you want and love, when you want them. 

The current cycle of oversupply, constant sales and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.

"Our inspiration doesn’t come from trends, but from genuine moments and feelings that inspire my creative process at different times in my life. My goal is always to share a story with you that is true to me." - Cassie

SHOP IRL

Our Melbourne Store

Drop into our store and say hello:

155 Gertrude Street, Fitzroy

Monday: 11am - 5pm

Tuesday: Closed

Wednesday - Friday: 11am - 5pm

Saturday: 10am – 5pm

Sunday: 12pm – 4pm

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