An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.
The current cycle of oversupply, constant sales and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.
"Our inspiration doesn’t come from trends, but from genuine moments and feelings that inspire my creative process at different times in my life. My goal is always to share a story with you that is true to me."
VH WORLD: ADEOLA
We first met Adeola when she contacted us in October 2020. She told us that while she loved our brand, she was disappointed about the lack of diversity in our imagery. The Black Lives Matter protests in May of 2020 had a profound affect across the globe, and we were one of many brands to reflect on their efforts of inclusions and diversity after the fact. We want to introduce you to the woman who had the courage to approach us and say, "this isn't enough".