Size Guide


The table below shows the suggested measurements of the body for each size. Every style changes the fit so we also include the appropriate measurements in most of the product descriptions.

Because our clothes are not fitted we have chosen an Alpha size set with the suggest numerical size range.

With more fitted styles like pants take your normal size. For example size Small would be an AU10, Medium would be AU12 and so on. 

Size up if you prefer an OS fit or down if you like thing more fitted. 

We have an in depth blog article breaking down our size guide that you can read here. We also explain how to measure yourself correctly below.


8-10 89-95cm 75cm 90-96cm
S 10-12 96-102cm 80cm 97-103cm
M 12-14 103-109cm 85cm


L 14-16 110-119cm 92cm 111-120cm
XL 16-18 120-128cm 99cm 121-128cm


18-20 129-135cm 106cm



20-22 136-142cm 113cm




The three key measurements to determine your size are your bust, waist and hip measurements. We list which ever measurements are relevant to the fit of the style in each product description. We recommend you use a flat, fabric measuring tape to take your measurements. For best results, measure without clothes on and in front of a mirror so you can make sure you are holding the tape firmly and correctly. Below is a guide to where to take each measurement however each body is different so please adjust placement where necessary and make sure you are measuring the widest part of each section.


The bust measurement is the most important measurement in the majority of our styles, specifically our dresses. To measure your bust, place the tape measure underneath your armpit and run it all the way around the fullest part of your bust and across your back and shoulder blades. For best results, wear the bra you plan on wearing with the garment. Your bra strap can be used to help keep the tape flat as you measure. 


To measure the waist you firstly need to find your natural waistline which is usually at the top of the hip where the waist naturally dips in, mid way between the belly button and bottom rib cage. If struggling, when you bend from side to side, a crease should form where your natural waist sits. Hold the tape measure at one side and loop the tape measure around the front and back of your torso. If you like things a bit looser around the waist, add 2-3 cm's to the measurement for ease.


With your feet placed together, stand up straight and run the tape measure over the widest part of your buttocks and hips. Starting from one side of your hip, run the tape measure right around your front and back to where you started measuring from. Make sure you keep the tape measure as firm and straight as possible. Like the bust measurement, we recommend measuring with whatever underwear/shape-wear you plan on wearing underneath the garment for an accurate measurement.