An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.

The current cycle of oversupply, constant sales and fast fashion doesn’t benefit anyone and is changing our relationship with our clothes for the worst.

"Our inspiration doesn’t come from trends, but from genuine moments and feelings that inspire my creative process at different times in my life. My goal is always to share a story with you that is true to me."

- Cassie

Read Our Story


Sophie Beer: New mum, illustrator of beautiful children's books and the latest subject of our VH World interview series. Our shining star Brissy photographer Sophie Vaughan (aka Studio Gentle) visited Sophie on a sunny spring afternoon to take some photos of her and her new son Augie, and we had the pleasure of asking her all about what it's like to be Sophie Beer!

Read more


Drop into our Fitzroy store and say hello:

155 Gertrude Street,
Fitzroy, VIC

View Store Open Hours