Print to the front
All Variety Hour prints are hand painted by Variety Hour's founder Cassie Byrnes, using gouache, inks and markers before being digitised and adapted into artworks, homewares and women's clothing. Garments are designed and cut in universally loved and flattering shapes with print as the focus.
Our prints are inspired by everyday life and in-depth themes as broad as prehistoric Australia to Cassie's home in the tropics. Most importantly they tell a story that is true to us at the time and reflects the world we live in.
All VH prints are designed to bring you original and unique pieces created to last more than just one 'season'.
"We don’t think or act like a fashion label, because we’re not one. We do things differently. We like to challenge the status quo and challenge the way things have been done before."
Inspired by experiences, not trends
At Variety Hour we want to create those special moments that only art and creativity can. We don’t follow trends, we experiment and try new things - and sometimes we take it way too far. But that’s just part of who we are.
We don’t think or act like a fashion label, because we’re not one. We do things differently. We like to challenge the status quo and challenge the way things have been done before. We don’t get our inspiration from WGSN or the latest influencers, but late night colour mixing sessions and the women of the Bauhaus movement.
For us, it's just as much about the creative journey we go on crafting a print as it is the final product our customer takes home.
When you see a Variety Hour piece, you know that there are hundreds of hours behind it, and the care and craft that goes into it means it will continue to play a part in your life for a long time to come. Because that’s what artists do. We tell stories. And like with any story, it’s the not knowing what comes next that’s the exciting part.
Art doesn't exist for just a season, and neither should clothing.
Our Classics range
An important part of our ethos has always been challenging the idea that prints and fashion need to be reinvented every season.
To us, good design should be timeless. It grows on you and you love it even more over time.
Our Classic Collection is an ongoing project that takes some of our most popular prints and brings them to life in a range of brand new styles.
Each new Classics range offers us the opportunity to reimagine our prints in a different context, discover new potential and bring new life to a print that with any other brand would be used for one season and then discarded.